3 Easy Steps to Promote Your Business As an Independent Agent

!: 3 Easy Steps to Promote Your Business As an Independent Agent

Building a successful business has key elements that are important and should not be overlooked. The good news, it does not have to be complicated or expensive. In fact, it can be easy and even fun. You will see a greater return by enjoying this part of your business. I will outline some simple principles and solutions below. It is important to the continual growth and success of you business.

Repeated touches to your community or SOI (Sphere of Influence) is a key part of developing your business identity. They have great influence with people they know AND that you want to know. By staying in touch with them, you are increasing your chances that YOU will be the one they refer to their friends and family. They should receive regular contact, communication and information from you.

Good news again! It's a misconception that your touches require exhausting and pesky communication from you. I know many independent agents who have built a tremendously successful and profitable business WITHOUT making a single cold call, memorizing a prospecting script, or knocking on one strangers door. You need not subject anyone to a sales pitch or ask for a single referral, but you can expect support from your sphere and be on the way to establishing a successful career. Instead just concentrate your efforts on the following and watch your business grow at a steady rate.

1) Nurture the relationships you already have. This is as easy as a quick phone call at least once a quarter, a friendly email, a card, or even a lunch or coffee break. That's easy, but don't forget them. They are your greatest cheer leaders and should be remembered often. But NEVER bore them with a sales pitch or shop talk. These are your friends and should always be treated as such.

2) Touch the people you know who aren't your friends. You can keep in touch with these people in much the same way. Gather business cards and/or contact information and find reasons to reach out to them, again about once a quarter. Join local clubs and social networking sites all around the people you know and your community, but on a casual basis. These people will not remember, or may not know what you do, so a gentle reminder such as your signature in emails and online sources will help keep you in their minds. Keep your communication relevant, and NON salesy. Again, no one likes a sales pitch or lengthy shop talk. You want people to be glad that you are around and socializing with them.
3) Actively reach out to new people in a positive way. Seek ways to enhance and develop awareness in your community. In this economy, finding an economic solution is top priority. I suggest Postcards which have become more popular for many reasons. The key is to find a company that understands your business and has the knowledge to capture attention quickly through content and design. This is accomplished through Emotional Marketing. Utilizing Emotional Marketing with your postcards helps break through the clutter while capturing attention.

There are many websites that offer pre-designed postcards where you simply choose your postcard for delivery. Initially, take time to find the right company and develop a relationship with them. Unfortunately most postcard websites are developed for the masses without the understanding of real marketing practices. Look for a company that understands your business and offers unique designs and content. You want your postcard to stand out and get noticed.

The more people you know and who know you, and think you're a great person, the more business you will generate. Your marketing efforts are the first or last that a consumer knows of you. Make it good and make it memorable. Here's to your success.

3 Easy Steps to Promote Your Business As an Independent Agent

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Promotional Amenities - Make Recipients Feel and Look Good

!: Promotional Amenities - Make Recipients Feel and Look Good

Amenities are those little travel pieces- the mini lotions, the tiny soaps, the sample shampoos and conditioner products for hair, the lip balm, the portable mirrors, and more. They are essential grooming products that we use while traveling or staying in other places other than our homes, and often we forget to pack these items, missing them just when we are in need of them the most.

Promotional amenities are an innovative way to sell your business. By customizing the packaging of these welcomed little necessities, you can impress your clients by supplying their aesthetic emergency needs, helping to them to look and feel good, and offering a free token of your company's generosity.

Any trip whether for business or pleasure usually entails the usage of these little products. Your recipients will benefit by having the extras to tote with them on such journeys. When your clients are preparing for their after lunch sales call or sunrise meeting on the job site in another city, they will value making use of the amenities that you provided to make their experience a little more comfortable.

And, to really add a special touch to that weekend conference or extended trade show event, you can offer promotional amenities. You can work with the hotel ahead of time and arrange for your little goodies to be waiting in attendees' suites. You will be one of the first to welcome your honorees to the destination, and your gift will most likely serve them well for the duration of their stay.

Of course, hotel companies themselves as well as cruise lines make these promotional amenities a regular part of their guests' experience. Such items serve as an expression of gratitude for patrons using their spending power with an organization.

Haven't you ever complete a stay with an inn or hotel that has freely given out such promotional items? Maybe you received a sample of bath products like foaming shower gel or an after bath spritzer. Scented lotions or bath salts are also sometimes included in the spa like nature of the range of amenities. Products like these communicate feelings of care and pampering, and who doesn't like to be treated as royalty under the roof of another? As the recipient, doesn't it give you the feeling of dollars well spent? Customers like to be catered to. We all do. When we're given the special treatment and added bonuses such as these, we feel valued and have more of an inclination to return.

Let's not forget about the restaurant and retail business. These companies can add an extra touch of class to their atmosphere by having promotional amenities readily available for customer pick up. You can imprint items like tiny lotions, nail files, hand sanitizers, and tissue packages. These can be neatly arranged in a store bathroom or lounge in baskets or other such containers. Guests are impressed by expressions such as these. People are ever willing to take a few to enjoy in the moment, and then have one for later or to pass on to a friend waiting outside. Besides creating customer goodwill, your marketing is circulating that much more. The custom imprinted labels on the amenities that you provide speak volumes to the public thereafter. Each and every day that you willingly give out such tokens, you are advertising. How refreshing and thoughtful of a company to give out such gifts to its patrons! What a nice added bonus for shopping with your business! And, does such effort not evoke a sense of class?

Besides the corporate world, there other situations in which promotional amenities exist beautifully. Consider the wedding scenario in which friends and family travel from different places in the country and stay in a block of rooms for the weekend event. Customizing such products with the couples name or wedding date and offering them to guests in creative packaging adds another exciting twist to the celebration and fun.

Tiny gestures like these can speak louder than a full page spread in a magazine that might run for a month. Such is the way of marketing. You cannot always predict what will and won't work, but promotional products have a strong record of serving as an effective and powerful marketing resource.

There are a multiple ways to create an amenities campaign for your company. You can choose from emery boards and hand soaps to travel mirrors and shaving kits. Whatever your event or purpose, there is a creative way of materializing it. A promotional consultant can work with you to solidify your vision of an amenities marketing strategy that compliments your unique business.

Promotional Amenities - Make Recipients Feel and Look Good

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